Presentations Skills for Technicians

How not to waste the time of, and drain the energy from, potential customers

Course contents:

Course benefits

Who should attend

Prerequisites

What you will learn

What you will cover

How you will learn

Duration and availability

Course of the month

Course directory

Public schedule and prices

Terms of business

Course benefits:

Most presentations given by pre and post sales technicians leave a lot to be desired. Time is spent describing the vendor when the audience is there to see the product. When the session does get underway, the audience is bombarded with jargon and the features of a product without regard for whether the benefits or underlying principles are understood. Too much time is spent telling the audience how good it is without explaining how it might be used. As a sales exercise or exercise in goodwill, the opportunity is wasted.

From attending many vendor sessions ourselves we know that the situation is really quite bad. Companies with excellent products and brands are delivering messages that at best are received indifferently by the audience and at worst, with real hostility that blocks sales and damage the vendor's reputation.

For obvious reasons this is not a public course. The course relies on our ability to understand your needs and your commitment to gaining a dramatic improvement. It is unlikely that anyone attending this course will ever go back to using existing material or the style of delivery they currently employ.

Who should attend:

Any pre or post sales technicians who expect to deliver customer presentations and want to improve their chances of successful delivery of their message.

Prerequisites:

Prior experience of developing and delivering customer presentations is expected.

What you will learn:

This course will teach you how to prepare and deliver product presentations that will satisfy the needs of your audience and leave them wanting to know more.

On successful completion of the course, attendees will be able to:

• Prepare presentation materials that communicate what people want and need to know
• Deliver your message without hindrance
• Thereby increase the sales and success that people have when using your product

What you will cover:

• Understanding what your audience needs and wants from your presentation
• Understanding what your own organisation wants to gain
• Matching content to needs and wants
• Designing the most appropriate session
• Preparing the materials
• Delivery style
• Avoiding problems
• Practice

How you will learn:

Preparation and practice is key to successful presentations. This course provides a forum for practice through exercises and discussion.

Duration and availability:

Two days non-residential. In-house only.

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